Online Fundraising Resources Center


Using the Internet for Fundraising
A One Day Introductory Tour

College of General Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30

Planning Or Evaluating Your Own Site -- some considerations
  • What are your objectives?

    • Communicating with Your Constituencies
      • "online library" of basic information
      • newsletters
      • interactivity -- mailtos, forms, bulletin boards, listservs
    • Relationship Building I -- donor cultivation and recognition/stewardship
    • Relationship Building II -- identifying new constituencies; strengthening relationships with stakeholders
    • Building Your Database -- collecting information on suspects, prospects, and donors
    • Fundraising -- online gifts and pledges

    • See additional checklists for site design and content

  • What is the level of commitment at your institution for this project?

  • Where will your site "live" (your server? IT's server? commercial server)? Who will have the power over it (ability to make changes, allocate server space, etc.?)

  • What are your resources (equipment, talent, time)?

  • What is your budget?

  • BONUS for small shops: A bootstrapper's guide to costs


previous: donor recognition class homepage


Send comments to Adam Corson-Finnerty ( or Laura Blanchard (