|
Using the Internet
for Fundraising
A One Day Introductory Tour
College of General
Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30
Planning
Or Evaluating Your Own Site -- some considerations
- What are your objectives?
- Communicating
with Your Constituencies
- "online library"
of basic information
- newsletters
- interactivity
-- mailtos, forms, bulletin boards, listservs
- Relationship
Building I -- donor cultivation and recognition/stewardship
- Relationship
Building II -- identifying new constituencies; strengthening
relationships with stakeholders
- Building Your
Database -- collecting information on suspects, prospects,
and donors
- Fundraising
-- online gifts and pledges
- See additional
checklists for site design and content
- What is the level
of commitment at your institution for this project?
- Where will your site
"live" (your server? IT's server? commercial server)? Who will
have the power over it (ability to make changes, allocate server space,
etc.?)
- What are your resources
(equipment, talent, time)?
- What is your budget?
- BONUS for small shops:
A bootstrapper's guide to costs
previous:
donor recognition class
homepage
|