Using the Internet for Fundraising
A One Day Introductory Tour

College of General Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30

Online Syllabus

MORNING SESSION (9:30-12:00)
(we will take a 10 minute break around 10:45)

• Welcome, and class expectations
• Introduction: The "State of the Art"
• E-mail: The Real "Killer App"
• Constituency Building
• Internet resources for fundraisers: prospect research, other resources

LUNCH (12:00-1:15)

SPECIAL PRESENTATION (1:15-2:15)

• Planned Giving and the Internet
  Viken Mikaelian, viken@mikaelian.com, http://www.virtualgiving.com

• Issues in site design I: push and pull
• Issues in site design II: gifts and pledges online
• Issues in site design III: major gifts and donor recognition
• Getting started with a site: nuts and bolts
• Review of class expectations
• If time permits: additional review of some top fundraising sites

   

  Instructor: Laura Blanchard, lblancha@fund-online.com. E-mail contact most reliable, phone # 215-985-1445 (home office)

  (URL for this page http://www.fund-online.com/classes/internet_0111)