Using the Internet
A One Day Introductory Tour
College of General
Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30
Donors and Donor Recognition
can raise funds for their website and through their website. The Penn
library has been quite successful in raising funds for the "digital
library." In the past five years, some of these gifts have included:
- $50,000 from a private
foundation to create a research-level site on Theodore Dreiser
- $300,000 gift from an
individual to develop our electronic publishing capacity
- $200,000 from NEH to create
a Shakespeare/English Renaissance teaching site online
- $25,000 from an individual
to put a collection of illustrated books online
- $150,000 from an individual
to create a digital library "R&D;" fund
- $168,000 from a private
foundation to put new history books online in full-text
- $500,000 in-kind software
grant from a leading company to enhance our searching capacities (and
showcase their product)
- $500,000 from NEH in the
form of a Challenge Grant to endow our electronic publishing program
which we will use to leverage $2,000,000 in additional gifts (we have
raised over $600,000 in the first seven months)
When building your web site,
content is your first priority -- content that demonstrates the way
your organization carries out its mission. At the Penn Library, we are
experimenting with an
Alumni & Friends Portal to do just that.
The glamour of the Internet
has spilled over into our buildings. We have been able to raise millions
of dollars for Internet-related improvements: computer labs, computer-ready
study carrels, networking upgrades, computers and servers. We have also
been able to raise funds through the website.
Good stewardship is good
- A well-thanked and well-recognized
donor is an inspiration to other prospective supporters.
- Furthermore, a happy donor
is an excellent prospect for a second gift, and a third--as every
major gift officer can attest.
- Therefore, we recommend
that donor recognition be one of the first things that any NPO undertake
on its Website.
Some of our results:
- One donor family has made
a second major gift and is considering two more.
- Another increased his
six-figure contribution by an additional 50%.
- Another donor has given
us an "R&D;" fund, to be used solely for experimentation.
- Another has made a second
gift, and has brought his "dot.com" CEO son into the agreement.
Tips and Ideas
- Get a "volunteer" for
your first recognition page.
- Make sure to obtain the
donor's approval before putting her on a Website.
- Consider interviewing
the donor specifically for the Website.
- Download your Recognition
Pages and take them on the road.
- Remember that you can
print pages once you create them.
See also Cybergifts,
online giving | class
homepage | next: nuts and bolts