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Using the Internet
for Fundraising
A One Day Introductory Tour
College of General
Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30
Click
to Give: Gifts and Pledges Online
- Secure
server To do it yourself, you will need:
- Merchant account that
accepts card-not-present transactions
- Way to do real-time
validation
- Secure server software
and technical expertise
- Two secure sofware
certificate providers: Thawte
and VeriSign
Many ISPs can broker all
these services (you can even use VeriSign as your ISP)
- Online
pledging (no secure server, no credit cards)
- Giving
through an intermediary: Guidestar
Database of Charitable Organizations and Helping.org,
a nonprofit joint venture of the AOL and Benton Foundations, the Red
Cross, and others, to make it possible to give online to any organization
registered with the IRS as a nonprofit organization. An promising
intermediate step for the small nonprofit.
(See
helping.org in action for the Richard
III Society. I won't mind if you make a gift...)
- Fee-based
third-party organizations -- charityweb.net,
givingcapital.com
- Further reading:
Article in Byte
(http://www.byte.com/column/digitalbiz/BYT19990728S0001).
Adam's
Examples:
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