Online Fundraising Resources Center


Using the Internet for Fundraising
A One Day Introductory Tour

College of General Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30

Click to Give: Gifts and Pledges Online

  • Secure server To do it yourself, you will need:
    • Merchant account that accepts card-not-present transactions
    • Way to do real-time validation
    • Secure server software and technical expertise
    • Two secure sofware certificate providers: Thawte and VeriSign
    Many ISPs can broker all these services (you can even use VeriSign as your ISP)

  • Online pledging (no secure server, no credit cards)

  • Giving through an intermediary: Guidestar Database of Charitable Organizations and, a nonprofit joint venture of the AOL and Benton Foundations, the Red Cross, and others, to make it possible to give online to any organization registered with the IRS as a nonprofit organization. An promising intermediate step for the small nonprofit.
    (See in action for the Richard III Society. I won't mind if you make a gift...)

  • Fee-based third-party organizations --,

  • Further reading: Article in Byte (

Adam's Examples:

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Send comments to Adam Corson-Finnerty ( or Laura Blanchard (