Using the Internet for Fundraising
A One Day Introductory Tour

College of General Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30

Selected Sources for
Internet-Based Fundraising Information

• Chronicle of Philanthropy - http://philanthropy.com

• National Society of Fund Raising Executives -- http://www.nsfre.org/
  
  
• The Foundation Center -- http://www.fdncenter.org/
  • Corporate Grantmakers Database --
    http://fdncenter.org/funders/grantmaker/gws_corp/corp1.html
    
  • Private Foundations on the Internet Database --
    http://fdncenter.org/funders/grantmaker/gws_priv/priv1.html
    
    
• Guidestar -- searchable database of 650,000 charities and foundations -- http://www.guidestar.org
  (If you're a 501(c)(3), you're here) see also helping.org
  
  
• Craver, Mathews, Smith & Co. -- fund-raising consultants with content-rich site -- http://www.craveronline.com
  (Home of the study of socially-committed Internet users)

• InnoNet's online fundraisers' workstation -- http://www.innonet.org/ Walks you through the horrors of grant-writing -- proposals, budgets, evaluations, focus groups, interviews, etc. A lifesaver for the infrequent grant writer!
  
  
• Application Service Provider Information
  http://www.nonprofitmatrix.com/ -- an omnibus site for alumni portals, affinity shopping, auctions, events from a consulting firm
  http://www.NPower.org/resourcesandlinks/TechFundraising/UsingTechnologyFundraisingTool.htm
  from a nonprofit assistance organization in Seattle
  
  
• Non-Profit Gateway -- http://www.nonprofits.org
  • See their bulletin on fundraising online,
    http://www.nonprofits.org/bulletins/990805.html
    and their list of resources for fundraising online,
    http://www.nonprofits.org/npofaq/misc/990804olfr.html
  
  

• Direct Marketing Association -- http://www.the-dma.org/
  This used to be the Direct Mail Marketer's Association when Laura worked at Rodale Press -- these folks know everything there is to know about the science as well as the art of direct mail. They've extended their expertise to Internet marketing, especially sophisticated uses of e-mail, and have an annual conference on internet marketing for fundraisers. If Laura had to choose one and only one conference to learn how to set up a sophisticated operation, this would be it.
  
  BONUS: Jakob Nielsen's Web Site -- http://www.useit.com
  Here's someone who has been doing quantitative and qualitative analysis of interface
  usability from the infancy of the Internet. This is good stuff. Be sure to check out his 1994 report on web usability, including classic screengrabs of early sites such as Microsoft's.

• BONUS: The Cluetrain Manifesto -- http://www.cluetrain.com/ A useful perspective
  on the nature of the web
  

• United Kingdom Fundraising -- http://www.fundraising.co.uk

• Charity Village (Canadian Charities) -- http://www.charityvillage.com

• Internet Prospector Newsletter -- http://www.internet-prospector.org/

• Directory of over 16,000 charity web sites -- http://www.idealist.org/

• Non-Profit Times -- http://www.nptimes.com/

• New England Non-Profit Quarterly -- http://www.newenglandnonprofit.org/
  
  
• Dialog -- service including the Foundation Directory and Grants Index --
  http://www.dialog.com (fee based service)
  

• The Independent Sector -- http://independentsector.org/

• Prospect Research Online (fee based service) -- http://www.rpbooks.com
  
  

• DonorData -- fee-based service with various foundation and corporate
  grantmaker databases -- http://www.donordata.com/
  
  

• Center for the Study of Philanthropy http://www.philanthorpy.org/

• Resources for Fundraisers -- listing of vendors for online giving products and services -- http://www.nonprofits.org/npofaq/misc/990804olfr.html