Online Fundraising Resources Center


Using the Internet for Fundraising
A One Day Introductory Tour

College of General Studies, University of Pennsylvania
Room 421, Williams Hall - November 10, 2001, 9:30-4:30

Site Design I: Rationale and Components

  • Reasons people visit a web site:

    • push vs. pull
    • Some "pulls" -- cause, content, service, entertainment
    • Other "pulls" to bring subsequent traffic: involvement devices (online courses, chat, book clubs, private passworded sections)
    • Some "pushes" -- "word of mouse" referrals, banner ads, a "channel" service, offering free e-mail, free screensavers, printing URL on all printed material, actively seeking out cross-linkages in your organization or some natural partners

  • Components of a good nonprofit web site


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Send comments to Adam Corson-Finnerty ( or Laura Blanchard (