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e-Philanthropy:
Fundraising and Friendraising in Cyberspace
Rollins
College, Winter Park, Florida, November 6, 2000
Web-Centric Fundraising
- Reasons people visit
a web site:
- push vs. pull
- Some "pulls" --
cause, content,
service, entertainment
- Other "pulls" to
bring subsequent traffic: involvement devices (online courses,
chat, book clubs, private passworded sections)
- Some "pushes" --
"word of mouse" referrals, banner ads, a "channel" service, offering
free e-mail, free screensavers, printing URL on all printed material,
actively seeking out cross-linkages in your organization or some
natural partners
- Components of a good
nonprofit web site
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