Fundraising and Friendraising in Cyberspace
College, Winter Park, Florida, November 6, 2000
Your Own Site -- some considerations
- What are your objectives?
- Fundraising -- online
gifts and pledges
- Fundraising -- donor
cultivation and recognition/stewardship
- Friendraising --
identifying new constituencies on campus, in your communities;
strengthening relationships with stakeholders
- Building Your Database
-- collecting information
- Communicating with
- "online library"
of basic information
-- mailtos, forms, bulletin boards, listservs
- See additional
checklists for site design and content
- What is the level
of commitment at your institution for this project?
- Where will your site
"live" (your server? IT's server? commercial server)? Who will
have the power over it (ability to make changes, allocate server space,
- What are your resources
(equipment, talent, time)?
- What is your budget?
- A bootstrapper's
guide to costs