Online Fundraising Resources Center


Fundraising and Friendraising in Cyberspace

Rollins College, Winter Park, Florida, November 6, 2000

Planning Your Own Site -- some considerations
  • What are your objectives?

    • Fundraising -- online gifts and pledges
    • Fundraising -- donor cultivation and recognition/stewardship
    • Friendraising -- identifying new constituencies on campus, in your communities; strengthening relationships with stakeholders
    • Building Your Database -- collecting information
    • Communicating with Your Constituencies
      • "online library" of basic information
      • newsletters
      • interactivity -- mailtos, forms, bulletin boards, listservs

    • See additional checklists for site design and content

  • What is the level of commitment at your institution for this project?

  • Where will your site "live" (your server? IT's server? commercial server)? Who will have the power over it (ability to make changes, allocate server space, etc.?)

  • What are your resources (equipment, talent, time)?

  • What is your budget?

  • A bootstrapper's guide to costs




Send comments to Adam Corson-Finnerty ( or Laura Blanchard (