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e-Philanthropy:
Fundraising and Friendraising in Cyberspace
Rollins
College, Winter Park, Florida, November 6, 2000
Internet Fundraising
2000: The State of the Art
Chronicle of Philanthropy
survey:
252 of the 400 charities that raised the most money from private sources
(Chronicle of Philanthropy,
June 15, 2000)
- Drop in the bucket?
Total raised on Internet: $7 million (less than 1% of total raised)
- Mostly from own web
sites - only $150,000 from portals or malls
- New donors - 31
organizations were able to track the giving history of their wired
donors - 20 of them said at least half the money came from new contributors,
and 10 said that 90% or more were new donors
- eBay users - Goodwill
is using eBay to auction off some of its donated merchandise ($315,000
in past nine months)
- Salvation Army success
-- $150,000 in four months, doing little but add a donate-now button
- including a surprise $10,000 credit card gift (but compare with
$1.4 billion overall giving in 1999)
- Other benefits
- more convenient to give online once the "avoidance threshhold" is
passed; e-mail instead of direct mail saves printing and postage costs
Size of Internet market:
one researcher predicts 91 million wired households in the U.S. by 2004
(Strategis
Group)
BONUS: Visit the web sites
of the Chronicle of Philanthropy's top
25 charities, ranked by private contributions for 1999.
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