Rollins College, Winter Park, Florida, November 6, 2000

Click to Give

Gifts and Pledges Online

• Secure server To do it yourself, you will need:
  • Merchant account that accepts card-not-present transactions
  • Way to do real-time validation
  • Secure server software and technical expertise
  Many ISPs can broker all these services
  
  
• Online pledging (no secure server, no credit cards)
  
  
• Giving through an intermediary: Guidestar Database of Charitable Organizations and Helping.org, a nonprofit joint venture of the AOL and Benton Foundations, the Red Cross, and others, to make it possible to give online to any organization registered with the IRS as a nonprofit organization. An promising intermediate step for the small nonprofit.
  (See helping.org in action for the Richard III Society. I won't mind if you make a gift...)
  
  
• Fee-based third-party organizations -- charityweb.net, givingcapital.com -- see also http://www.AffinityResources.com/awz55Online2.html

• Further reading: Article in Byte (http://www.byte.com/column/digitalbiz/BYT19990728S0001). See also Tim Snyder's retooling for cyber-fundraising Power Point presentation and Wake Forest's planning document (from CASE 2000 conference)

Adam's Examples:

• The Nature Conservancy http://www.tnc.org (check "Join Now")
• The Salvation Army http://www.salvationarmy.org/ (click the "donate" button at the bottom of the page)
• The New York Public Library https://www2.nypl.org/support/secure/index.ihtml