Online Fundraising Resources Center


Internet Workshop for Fund Raisers
University of Pennsylvania, College of General Studies

Towne 303 - 6:30-8:45 p.m. -- Nov 15 - Dec 6

The cyber-snoop: Using the Internet for research

"The internet is the most expensive free thing ever invented."

David Lawson

  • Easy to get "lost in cyberspace" when doing do-it-yourself internet research

  • There is no "instant profile" button on the Internet

  • Strategy:

    • Find the most useful research sites for your organization

    • Use the 80/20 rule -- don't let your reseachers get bogged down

    • Turn sites into "virtual researchers" by using their alert features to bring you information in companies, individuals -- Insider Trader, 10K Wizard, e.g. Wall Street Journal

    • Be pleased with info on 50% of your prospects
Some URLs -- prospect research and Philadelphia Links

More URLs -- general fund-raising/internet resources



Send comments to Adam Corson-Finnerty ( or Laura Blanchard (