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Internet Workshop for Fund Raisers
University of Pennsylvania, College of General Studies
Towne 303 - 6:30-8:45
p.m. -- Nov 15 - Dec 6
The cyber-snoop:
Using the Internet for research
"The internet is the most expensive
free thing ever invented."
David Lawson
- Easy to
get "lost in cyberspace" when doing do-it-yourself internet
research
- There is
no "instant profile" button on the Internet
- Strategy:
- Find
the most useful research sites for your organization
- Use
the 80/20 rule -- don't let your reseachers get bogged down
- Turn
sites into "virtual researchers" by using their alert
features to bring you information in companies, individuals --
Insider Trader, 10K Wizard, e.g. Wall Street Journal
- Be
pleased with info on 50% of your prospects
Some URLs -- prospect research
and Philadelphia Links
More
URLs -- general fund-raising/internet resources
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