Internet Workshop for Fund Raisers
University of Pennsylvania, College of General Studies

Towne 303 - 6:30-8:45 p.m. -- Nov 15/29, Dec 6

Online Syllabus

All course materials will be available online and will remain so after the end of the course.

Wednesday, November 15

• Welcome, and class expectations
• Introduction: The "State of the Art"
• The Wired Donor
• E-mail: The Real "Killer App"
• Constituency Building
• Issues in site design I: push and pull

Addendum: sample access report

Wednesday, November 22 -- no class
Recommended readings during break: articles cited in November 15 class; Cybergifts Parts 1-3, Cybergifts 4-6 -- check this page for additional suggestions

Wednesday, November 29

• Internet resources for fundraisers: prospect research, other resources
• Issues in site design II: gifts and pledges online

Wednesday, December 6

• Issues in site design III: major gifts and donor recognition
• Getting started with a site: nuts and bolts
• Review of class expectations, evaluation
• If time permits: review of some top fundraising sites

Addendum: resources mentioned by Maria Jacobs November 29

• Paypal (http://www.paypal.com) -- inexpensive way of accepting credit cards
• Homestead.com (http://www.homestead.com) -- free site hosting
• eBay's charity pages (http://pages.ebay.com/charity/index.html)

Instructor: Laura Blanchard, lblancha@fund-online.com. E-mail contact most reliable, phone # 215-985-1445 (home office)

(URL for this page http://www.fund-online.com/classes/internet_0011)

Classmates' web page (password required)