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Introduction to the Internet
for Fundraisers
March 13, 2000 -- University of Pennsylvania -- College of General Studies
9:30 -- Welcome, Introductions, Questionnaire, Remarks

10:00 -- E-Mail: The Killer Application

10:30 -- The Cyber-Snoop: Prospect Research Online

11:00 -- BREAK

11:15 -- Building Constituencies

  • Online Newsletter
  • Online Membership
  • Online PR (events, calendars, etc.)
  • E-mail lists, message boards, etc.

12:00 -- Web-Centric Fundraising

12:45 -- LUNCH ON YOUR OWN
Classroom will reopen at 1:30)

2:00 -- Click to give -- A look at the possibilities

2:45 -- Pulling It All Together

  • The Wired Development Office
  • The Price Tag (time and people)
  • The Price Tag (equipment and online resources)

3:00 -- Discussion: Ethics in Cyberspace

  • Collecting names
  • Collecting information/privacy
  • Third party gift collection and percentage-based fundraising

3:30 -- Break

3:40 -- Review of Learning Objectives

4:00 -- Web Site Building Overview
Participation is optional)

Lunch Possibilities
  • Food trucks -- corner of 33rd and Spruce ($)
  • Moravian Cafes (food court) -- 3400 block of Walnut Street ($$)
  • La Terrasse -- 3400 block of Sansom Street, 386-5000 ($$$$)
  • White Dog Cafe -- 3400 block of Sansom Street, 386-9224 ($$$)
 
Send comments to Laura Blanchard (lblancha@fund-online.com)