Online Fundraising Resources Center


class homepage Introduction to the Internet
for Fundraisers

June 13, 2000
University of Pennsylvania, College of General Studies

The cyber-snoop: Using the Internet for research

"The internet is the most expensive free thing ever invented."

David Lawson

  • Easy to get "lost in cyberspace" when doing do-it-yourself internet research
  • There is no "instant profile" button on the Internet
  • Strategy:
    • Find the most useful research sites for your organization
    • Use the 80/20 rule -- don't let your reseachers get bogged down
    • Turn sites into "virtual researchers" by using their alert features to bring you information in companies, individuals -- Insider Trader, 10K Wizard, e.g. Wall Street Journal
    • Be pleased with info on 50% of your prospects
Some URLs -- prospect research

More URLs -- general fund-raising/internet resources


Send comments to Adam Corson-Finnerty ( or Laura Blanchard (