Online Fundraising Resources Center


Introduction to the Internet
for Fundraisers

June 13, 2000
University of Pennsylvania, College of General Studies

Click to Give

Gifts and Pledges Online

  • Secure server
  • Online pledging (no secure server, no credit cards)
  • Giving through an intermediary: Guidestar Database of Charitable Organizations and, a nonprofit joint venture of the AOL and Benton Foundations, the Red Cross, and others, to make it possible to give online to any organization registered with the IRS as a nonprofit organization. An promising intermediate step for the small nonprofit.
  • (See in action for the Richard III Society. I won't mind if you make a gift...)
  • Fee-based third-party organizations --,,

Shop2give: Charity Malls

  • One of the better-known: Greater Good
  • An omnibus round-up site: Allison Schwein's Inhervisions
  • Caveats: their logos can junk up your site, they can move your viewers off-mission, and they may cheapen your "brand"

Send comments to Adam Corson-Finnerty ( or Laura Blanchard (