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Fundraising on the Internet
Free Library of Philadelphia
June 27, 2000

The Wired Donor
  • Younger (average age 42 vs 66 for direct mail donors)

  • Less traditionally "liberal" -- 40% conservative/40% liberal for wired donors vs 30/70 for direct mail donors)

  • More "proactive" -- wants to seek out causes of interest and be a planning partner

  • Wants to see success stories and accountability on web sites

Sources: Craver, Michaels, Smith study of "socially engaged internet users," Chronicle of Philanthropy June 15, 2000

 

Send comments to Adam Corson-Finnerty (corsonf@fund-online.com) or Laura Blanchard (lblancha@fund-online.com)