9:30 a.m. -- Session 1

• Welcome
• Introduction -- the state of the art
• The wired donor
• E-mail -- workhorse of internet fundraising

10:30 --Break

10:45 -- Session 2

• Constituency building -- membership and permission marketing
• Resources for fundraisers on the internet -- overview of useful sites
• Web-centric fundraising -- push and pull strategies, components of a good site, gifts and pledges online

12:00 -- Lunch

1:15 -- Session 3

• Getting started -- nuts and bolts
• Gimmicks -- shopping malls and auctions
• Major gifts and donor recognition

2:15 -- Break

2:30 -- Demonstration from Giving Capital

(Link to the one-page list of URLs, in a Microsoft Word97 Document for downloading)