We currently can envision the basic web package for a development team consisting of three components:

1. An identifiable web site that contains basic information about your institution-- and the ability to change and improve your site whenever you are ready;

2. Interactive capabilities lodged in your site, so that constituents and visitors can communicate with you, can do business with you, and possibly can communicate with each other;

3. Web-based publications, such as donor books, limited-run brochures, color printed project descriptions, and so on.

To get started on the web, it is not necessary to have all the hardware, software, and staff expertise as an in-house resource. Almost everything you need to do can be "farmed out" to service providers if you want to start that way, or can be a shared resource with other units.

[Sorry! Our agreement with our publisher does not allow us to put the entire book online. If you would like to have the entire text, and the CD, there's an easy way to get it: Spend $50 (cheap for a book and a CD!) Just call ALA Editions at 1-800-545-2433 or order online (for a few dollars more) at http://www.amazon.com (search for "fundraising and friend-raising")]

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