This collection of online fundraising resources is the work of
Adam Corson-Finnerty and Laura Blanchard, authors of Fundraising
and Friend-Raising on the Web, now available from ALA Editions.
It includes excerpts from the
book, a series of essays
on the changing online fund-raising scene ("musings"),
and teaching materials
from classes and presentations. [bios]
Corporations, Individuals and Giving
Ethics in modern day business are of paramount importance. With this, a trend has emerged in growing corporate donations, which now rival private donations in the case of many charitable causes. Giving is about returning help to a community which perhaps helped the firm flourish in the first place. Consumers are a stakeholder in every company, but their welfare and brand loyalty can be heavily interconnected. Smart companies are able to improve lives and improve their standing within a community of consumers simultaneously.
Keep reading the Fund Online case study of the mutual benefits enjoyed by corporate donors and charitable recipients in the modern online environment.
Note, spring 2012:
This site is not currently being updated; Adam and Laura are both
involved in other projects. We hope you enjoy the resources on
these pages, but be aware that some links to external sites may
no longer work.