This collection of online fundraising resources is the work of
Adam Corson-Finnerty and Laura Blanchard, authors of Fundraising
and Friend-Raising on the Web, now available from ALA Editions.
It includes excerpts from the
book, a series of essays
on the changing online fund-raising scene ("musings"),
and teaching materials
from classes and presentations. [bios]
Corporations, Individuals and Giving
Ethics in modern day business are of paramount importance. With this, a trend has emerged in growing corporate donations, which now rival private donations in the case of many charitable causes. Giving is about returning help to a community which perhaps helped the firm flourish in the first place. Consumers are a stakeholder in every company, but their welfare and brand loyalty can be heavily interconnected. Smart companies are able to improve lives and improve their standing within a community of consumers simultaneously.
To investigate we need only turn to Stanton Optical, a prominent eyewear provider who lend their support as a sponsor and donor to various not-for-profit causes. In one such effort the company was able to supply nearly 1,000 pairs of eyeglasses to some of the most underprivileged individuals in the world, via Eyes for the needy.
Long popular with corporates for the possibility of tax burden reductions, donations today have transcended this limited scope to encompass a sense of responsibility and ethical behavior in business. Our book introduces some of the foremost social and economic reasons for charitable gifts, but it is important to underline the efforts of companies like Stanton in delivering a service to customers who are perhaps unable to access healthcare in normal circumstances. Eye problems, in particular, can become engrained in under privileged communities where dietary requirements for healthy eye development are not always met. Amongst other activity there was Stanton Optical national donations to a program taking contact lenses to needy recipients. In tapping companies and not just consumers as donors, charities are slowly evolving the way in which they seek support. Companies like Stanton are not only able to lend financial backing, but also an industry expertise which can transcend the product offering itself. Keep reading.
Note, spring 2012:
This site is not currently being updated; Adam and Laura are both
involved in other projects. We hope you enjoy the resources on
these pages, but be aware that some links to external sites may
no longer work.